The new cloud platform will power the Philips Smart TV platform for Internet services
IBM has launched a new cloud platform for consumer electronics companies, dubbed as IBM SmartCloud Service Delivery for Electronics.
The new platform through broadband connections will allow smart TV users with innovative, on-demand access to content on Internet.
It will also facilitate two way interaction and enable delivery of personalised content on TV.
The new cloud platform will power the Philips Smart TV platform for Internet services, delivering enhanced interactive services to the TV viewers in more than 30 countries in Europe, as well as Brazil and Argentina.
IBM will provide its cloud services on a pay-per-use basis to TP Vision, a joint venture between Philips and TV manufacturer TPV responsible for the development of Philips Smart TV.
The new cloud platform for consumer electronics manages different connected consumer devices, provisions services, interfaces with third parties,and acts as a collector of customer intelligence.
It also integrates services, software, hardware, network and third-party services in a single integrated service, making smarter TV services cost effective for manufacturers and consumers.
The data stored within the cloud can provide new insights about consumer needs and behavior for the media and entertainment industry, such as recommending TV shows based on past selections.
With the new cloud platform, service providers, chief marketing officers and advertisers can use Big Data analytics to deliver personalised entertainment options and targeted advertisements.
In addition, marketers can generate collective consumer knowledge derived from the aggregation of data from a population of homes, in addition to an individual TV.
TP Vision Philips Smart TV head Albert Mombarg said IBM's cloud platform allows the company to place the service and application intelligence into the cloud, and reduces the complexity of managing software in the TVs for its consumers.
"By engaging with IBM on a cost-per-device basis, we obtain a new business model with predictable costs, and great flexibility to expand our services and grow our user base," Mombarg said.